Two Students, One Microbrand: The Montera story By Sachin Velmurugan & Noah Wilson We didn't set out to build a watch brand. We set out to wear one we actually wanted. It was December 2025. We were 20 years old, both studying full time at Sheffield Hallam University and working part time jobs. We were sitting in the university library, assignments open and ignored, scrolling through watches we couldn't afford. Everything either cost too much or wasn't worth it. That's when it clicked. We both study business and marketing. We...
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